Sedona
Ad Creative Sign-Off Template for Marketing Agencies
A creative sign-off a marketing agency sends before a flight goes live: what the client is approving, the work, what changed since the last round, what is fixed and what can still move, the next stage and the signature.
Make it yours, in seconds
Every template is a starting point. Drag to shift colour, typography and layout — the live preview updates as you move.
Move the dots to shift colour, typography and layout. The preview updates live.
Get more from every document
Get ad creative approved without another round of vague feedback. Asset counts, deadlines, change costs, and a closing sign-off sit on one page your client can actually finish.
Get the yes without leaving the page
The agreement section sits at the end of your story, so clients sign right there instead of downloading, printing, and emailing back.
Assemble the document from proven pieces
Pull a hero, gallery, or steps section from the library, then save your own tweaked versions to reuse on the next project.
Every section looks right on any screen
Your gallery, accordion, and animated text reflow on phones and tablets without a second layout to fix.
See which sections hold attention
Heatmaps show if readers linger on the gallery or skip the steps, and replays let you time your follow-up.
Know the moment they open it
A ping tells you when a client views, comments, or signs, so you can reply while the document is still on their screen.
Build the document together, live
Your writer tweaks the text while a designer swaps gallery images and you reorder tasks, all in the same document.
See how every part fits
The page opens with the deadline and asset count, then moves through the work, the changes, and the rules, and closes on a signature and launch date. Keep, drop, or reorder anything to match how your clients review.
Creative Sign-Off Hero with Deadline and Asset Count
Opens with the Round 2 sign-off request, the April 15 deadline, 36 assets and the May 3 flight date. Clients instantly see what is being asked and when, with agency attribution for credibility.
Approval Scope Summary: Vertical Cuts, Statics and Final Copy
Spells out exactly what signing locks: 14 vertical cuts and 22 statics for Meta, TikTok and YouTube Shorts. Removes ambiguity so approvers know the scope before they commit.
Creative Work Gallery with Key Frames and Claims
Showcases key frames from Round 2, each tied to one claim and one hook. Reviewers get a fast visual overview and a link to full cuts without hunting through files.
Key Creative Change Spotlight: Product in First Second
Highlights the single most important revision: the idea stayed the same, but the product now appears by 0.4 seconds in all 14 cuts. A bold statement that focuses attention on what matters.
Round 1 Feedback Changelog and Closed Comments
Confirms every March 29 comment is closed and lists what changed, such as new openings on 9 of 14 cuts. Builds trust by showing feedback was heard and nothing else moved.
Post-Approval Change Policy: What Is Fixed vs Flexible
An expandable breakdown of what locks at signing (footage, edits, voiceover, claims, music licenses) and what can still move. Sets expectations about change costs before approval.
Next Stage Timeline and Task Owners
Maps the path from April 15 sign-off to first read, with named owners for sign-off, final exports, captions and placements. Shows dates hold only with a timely signature.
3-Step Creative Review Guide (40 Minutes)
A simple review workflow: watch on a phone with sound off, check the two claims, and confirm approval. Keeps feedback focused, mobile-realistic and achievable in about 40 minutes.
Digital Sign-Off Agreement with Launch Date Impact
The final approval block with a clear April 15 deadline. Signed assets traffic April 26 and go live May 3; delays move the flight one working day per day. Drives a prompt decision.
Find your answers
Answers for agencies sending ad creative to clients for final approval, from asset scope to what happens after sign-off.
A round 2 approval document should state what the client is approving, describe the work delivered, and highlight the main change made. It should also summarize what has changed since round 1 and explain what happens after sign-off. This keeps feedback focused and avoids scope creep.
Replace the placeholder text in each section, starting with 'What you are approving' and 'The work,' with your project's specific deliverables. Update 'The main change' and 'Since round 1' to reflect actual revisions, and edit 'After you sign' to match your next steps, timelines, and payment terms. Add your branding, logo, and project name to finish.
The 'Since round 1' section shows the client exactly which feedback was applied and which changes were made between revision rounds. It builds trust by proving their input was addressed. It also creates a clear record that helps prevent disputes over unaddressed requests.
Once the client signs, the approved work is considered final and the project moves to the next stage, such as final file delivery, launch, or invoicing. The 'After you sign' section should spell out these steps, including timelines and whether further changes will be billed as extra revisions. This sets clear expectations and protects your scope.
Yes, this template works for freelancers, agencies, and in-house teams delivering design, web, copywriting, video, or other creative work with multiple revision rounds. Its structure is flexible enough to adapt to any deliverable that requires formal client approval. You can edit it in your preferred document editor and export it as a PDF to send for signature.
Browse more marketing templates
More templates for agencies who need clients to approve, confirm, and sign off on creative work.
