Formlio vs Canva: client proposals for creative studios

Canva has the wider range. Pro gives you 3.6+ million templates and 141+ million photos, graphics, videos and audio tracks, across social posts, video, print, presentations and websites. You can upload your own fonts from Pro, and animate elements and pages. If you design many things besides proposals, Canva does more.

Formlio does one job: the document your client reads. Blocks are made for proposals and portfolios, from pricing to agreements. Upload your own fonts on any plan, Free included. Motion follows the scroll: text reveals, number tickers, hand-drawn highlights, gallery transitions. And you can pin a video or voice bubble next to your pricing to walk the client through it yourself.

Canva shows unique viewers, average time per page and your top pages. Visitor names appear only for members of your Canva team, so a client usually stays anonymous. On Business and Enterprise you can request signatures by email, and the signer doesn't need a Canva account. Canva says it is rolling this out gradually, and that you are responsible for checking that a signature meets the legal requirements for your document.

Formlio shows who opened a private link and the time spent per section, then adds mouse-tracking heatmaps and a full session replay on every plan, so you see where the client paused on your pricing. Clients approve with a slide or sign on the page, and each signature records consent, time, IP and a fingerprint of the document. Formlio signatures comply with eIDAS in the EU and ESIGN and UETA in the US.

Choose Canva if proposals are one small part of what you design. Social posts, video, print and presentations all live in one tool, with a far larger template and stock library than Formlio, from $144 a year. If you send few proposals and don't need to see how clients read them, Canva Pro is the cheaper way to get there.

Choose Formlio if you're a studio, agency or freelancer whose proposal has to win the work. Clients pick options in an interactive quote and sign on the page, and you see what they read through heatmaps and session replay, on every plan. You keep Canva for everything else if you like.