Formlio vs Prospero: web proposals for creative studios
Formlio and Prospero both send proposals as web links with tracking and e-signatures. Prospero fits freelancers and small teams who want unlimited proposals at the lowest price, from $12 per user a month. Formlio fits studios, agencies and freelancers who want their own domain, motion, heatmaps and session replay, with a free plan.
What you pay.
Prices per seat, before tax: Formlio in USD, Prospero in $ as shown on its site. Checked on goprospero.com, support.goprospero.com and formlio.com on 2026-11-05.
| Plan | Formlio | Prospero |
|---|---|---|
| Free plan | Yes. Every feature, 2 publications per 30 days, with a Made with Formlio badge | No. 14-day trial, no credit card |
| First paid plan, one seat | Starter: $27 a month, or $259 a year. 5 publications per billing period | $19 a month, or $12 a month billed yearly ($144 a year). Unlimited proposals |
| Your brand only, no vendor badge | Starter and up | No white label, per its help centre (article updated December 2024) |
| Your own domain | Pro: $41 a month, or $394 a year | Not offered, per the same article. A custom link prefix is available |
| Extra fees | None. Viewers are free; tax added at checkout | None listed. Teams of 25 or more contact sales |
Sources:Prospero pricing (2026-11-05)Prospero help: white label and domain (2026-11-05)Prospero help: link prefix (2026-11-05)Formlio pricing (2026-11-05)
Which one makes a proposal look like your studio made it?
Prospero does more here than its price suggests. Its plan includes font uploads (.ttf, .otf, .woff and .woff2), 100+ templates, a drag-and-drop editor, video embeds and proposals in 14 languages. Its editor page and plan list don't mention motion.
Formlio is made for proposals that are part of the pitch. Upload your own fonts on any plan, Free included. Blocks move as the client scrolls: text reveals, number tickers, hand-drawn highlights, gallery transitions. And you can pin a video or voice bubble next to your pricing to walk the client through it yourself.
What does a small studio pay each year?
Prospero costs less at every team size, with no seat minimum and unlimited proposals on its one plan. Formlio Starter removes the Made with Formlio badge and allows 5 publications per billing period; unlimited publications and your own domain come with Pro, at $394 a seat a year. Prospero's help centre says it offers no white label or domain customization, so the comparison uses its only plan.
What can you see after you hit send?
Prospero shows when a proposal was opened, how many times, for how long, time per section, browser, device and location, with email and in-app alerts. Its heatmap shows the percentage of each section seen. Clients sign by typing, drawing or uploading, with up to two signers, and Prospero records the signer's IP, date and time. Its e-signature page names no specific law.
Formlio shows opens and time per section, then adds mouse-tracking heatmaps and a full session replay on every plan, so you see where the client paused on your pricing. Clients approve with a slide or sign on the page, and each signature records consent, time, IP and a fingerprint of the document. Formlio signatures comply with eIDAS in the EU and ESIGN and UETA in the US.
What each one does.
Checked against each product's site and help docs on 2026-11-05.
| Feature | Formlio | Prospero |
|---|---|---|
| Design | ||
| Templates | ||
| Upload your own fonts | ||
| Blocks that animate on scroll | ||
| Video embeds | ||
| AI text and image generation in the editor | ||
| Engagement | ||
| Open and signature alerts | ||
| Time per section | ||
| Heatmaps | Mouse tracking | Percentage of each section seen |
| Session replay | ||
| Password protection | ||
| Closing | ||
| Interactive pricing | ||
| E-signature | ||
| Number of signers | As many as you set | Two |
| Collect payment on the page | Stripe and Square | |
| Integrations | ||
| CRM | HubSpot | |
| Zapier and Make | ||
| Slack alerts | ||
| Accounting (QuickBooks, FreshBooks) | ||
Sources:Prospero pricing and feature list (2026-11-05)Prospero editor (2026-11-05)Prospero tracking (2026-11-05)Prospero e-signature (2026-11-05)Prospero integrations (2026-11-05)Prospero help: analytics and heatmap (2026-11-05)Prospero help: fonts (2026-11-05)Formlio pricing (2026-11-05)
When is Prospero the better choice?
Choose Prospero if price and volume come first. One plan at $144 per user a year includes unlimited proposals, font uploads, AI text and image generation, payments through Stripe or Square, HubSpot and accounting connections, Zapier and Make. It also offers password protection, which Formlio doesn't.
Choose Formlio if you're a studio, agency or freelancer whose proposal is part of the pitch. You get blocks that move, mouse-tracking heatmaps and session replay on every plan, a free plan with every feature, as many signers as you need and, on Pro, your own domain. Formlio has no CRM integration or on-page payments today.
Common questions about Formlio and Prospero.
Price, free plans, e-signatures, CRM, custom domains and switching, answered with the numbers.
No. Prospero costs less: $144 per user a year with unlimited proposals, against $259 per seat for Formlio Starter with 5 publications per billing period, and $394 per seat for Pro with unlimited publications. Formlio has a free plan with every feature; Prospero offers a 14-day trial.
Formlio has a free plan with every feature, including interactive quotes, e-signatures, heatmaps and session replay. It publishes two documents per 30 days and shows a Made with Formlio badge. Prospero's pricing page lists no free plan, only a 14-day trial with no credit card.
Yes. Formlio e-signatures comply with eIDAS in the EU and ESIGN and UETA in the US. Signers verify their email by code, and each signature records consent, time, IP address, browser and a fingerprint of the document. Prospero records signer IP, date and time; its e-signature page names no specific law.
Not today. Formlio has no CRM integrations and no Zapier. It has built-in pipeline stages and automation rules that move a deal, send an email or alert a teammate when a client views or signs. Prospero connects to HubSpot, Zapier and Make, so it fits better if CRM sync is a must.
Yes, on Formlio Pro at $394 a seat a year, with no add-on fee. Point a CNAME at formlio.link and SSL is set up for you; documents then show no mention of formlio.com. Prospero's help centre says it doesn't offer white label or domain customization, though you can set a link prefix.
Yes. Start on the Free plan, upload your fonts and brand colours once, then rebuild your main proposal from a template or from blocks and save the blocks you reuse. Prospero proposals don't import automatically, so move your main template first, then send new proposals from Formlio.
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