Formlio vs Qwilr: web proposals for creative studios
Formlio and Qwilr both turn proposals into web pages. Qwilr fits sales teams that need CRM sync, payments and document automation, from $35 per user a month. Formlio fits studios, agencies and freelancers who want proposals that look like their own work, with their fonts, motion, heatmaps and session replay from $21.58 a seat.
What you pay.
Prices in USD, per seat. Checked on qwilr.com, help.qwilr.com and formlio.com on 2026-11-05.
| Plan | Formlio | Qwilr |
|---|---|---|
| Free plan | Yes. Every feature, 2 publications per 30 days, with a Made with Formlio badge | No. 14-day trial of Starter |
| First paid plan, one seat | Starter: $27 a month, or $259 a year | Starter: $49 a month, or $35 a month billed yearly ($420 a year) |
| Your brand only, no vendor badge | Starter and up | No plan. The Qwilr badge stays on the acceptance form; the acceptance email badge is hidden from Growth |
| Your own domain | Pro: $41 a month, or $394 a year | Growth: $55 per user a month, billed yearly, 5 users minimum |
| Extra fees | None. Viewers are free; tax added at checkout | Documents beyond the 40 / 200 / 600 included: $2.50 each. QwilrPay fee 0.09% on Starter. API usage fees |
Sources:Qwilr pricing (2026-11-05)Qwilr help: branding options by plan (2026-11-05)Qwilr help: custom domain (2026-11-05)Formlio pricing (2026-11-05)
Which one makes a proposal look like your studio made it?
Qwilr pages are responsive web pages with clean templates, video embeds and your brand colours on every plan. Its block editor is quick for teams that send similar pages again and again. Google and Adobe fonts work on Starter; uploading your own fonts starts on Growth.
Formlio is made for proposals that are part of the pitch. Upload your own fonts on any plan, Free included. Blocks move as the client scrolls: text reveals, number tickers, hand-drawn highlights, gallery transitions. And you can pin a video or voice bubble next to your pricing to walk the client through it yourself.
What does a small studio pay to send proposals in its own brand?
On Formlio, Starter removes the Made with Formlio badge, and every plan takes your own fonts. On Qwilr, uploaded fonts, a custom domain and a badge-free acceptance email start on Growth, at $55 per user a month billed yearly with a five-user minimum, so a studio of one pays for five. The badge on Qwilr's acceptance form stays on every plan. Your own domain on Formlio needs Pro, at $394 a seat a year.
What can you see after you hit send?
Qwilr shows views, visit length, time per block and a timeline of what each visitor opened, clicked and changed in the quote, with alerts by email or Slack. Viewer names and emails need identity verification on Scale. Analytics history is kept 60 days on Starter and 120 on Growth.
Formlio shows the same opens and time per section, then adds mouse-tracking heatmaps and a full session replay on every plan, so you see where the client paused on your pricing. Clients approve with a slide or sign on the page, and each signature records consent, time, IP and a fingerprint of the document. Formlio signatures comply with eIDAS in the EU and ESIGN and UETA in the US; Qwilr cites ESIGN and UETA.
What each one does.
Checked against each product's site and help docs on 2026-11-05.
| Feature | Formlio | Qwilr |
|---|---|---|
| Design | ||
| Templates | ||
| Upload your own fonts | Every plan | Growth and Scale |
| Blocks that animate on scroll | ||
| Video embeds | ||
| Video and voice bubbles pinned to the page | ||
| Engagement | ||
| View notifications | ||
| Time per section | ||
| Mouse-tracking heatmaps | ||
| Session replay | ||
| Named viewers | Private link, every plan | Scale, with identity verification |
| Closing | ||
| Interactive quotes with optional add-ons | ||
| E-signature | ||
| Multiple signers | ||
| Collect payment on the page | ||
| Integrations | ||
| CRM (HubSpot, Pipedrive, Salesforce) | HubSpot, Pipedrive, Zoho on Starter; Salesforce on Scale | |
| Zapier | ||
| Slack alerts | ||
| Public API | Yes, usage fees apply | |
| ChatGPT and Claude connector | MCP, uses automation credits | |
Sources:Qwilr features (2026-11-05)Qwilr pricing (2026-11-05)Qwilr help: analytics (2026-11-05)Qwilr e-sign (2026-11-05)Qwilr help: branding options by plan (2026-11-05)Qwilr integrations (2026-11-05)Formlio pricing (2026-11-05)
When is Qwilr the better choice?
Choose Qwilr if your proposals live inside a CRM-led sales process. It syncs with HubSpot, Pipedrive and Zoho from Starter and with Salesforce on Scale, takes payment on the page through QwilrPay, and generates documents from your CRM data by API. Sales teams sending many similar quotes get more from that automation than from design control.
Choose Formlio if you're a studio, agency or freelancer whose proposal is part of the pitch. You get your own fonts, motion, heatmaps and session replay on every plan, a free plan with every feature, and per-seat pricing with no minimum. Formlio has no CRM integration today.
Common questions about Formlio and Qwilr.
Price, free plans, e-signatures, CRM, custom domains and switching, answered with the numbers.
Yes, for small teams. Formlio Starter is $259 per seat a year; Qwilr Starter is $420 per user a year. For uploaded fonts and a custom domain, Qwilr asks for Growth: $55 per user a month with a five-user minimum, so $3,300 a year. Formlio Pro, which adds your own domain, is $394 a seat a year.
Formlio has a free plan with every feature, including interactive quotes, e-signatures, heatmaps and session replay. It publishes two documents per 30 days and shows a Made with Formlio badge. Qwilr has no free plan, only a 14-day trial of Starter with no credit card. On Formlio, the Free plan is the trial.
Yes. Formlio e-signatures comply with eIDAS in the EU and ESIGN and UETA in the US. Signers verify their email by code, and each signature records consent, time, IP address, browser and a fingerprint of the document, so a badge shows if it changed after signing. Qwilr cites ESIGN and UETA for its e-sign.
No. Formlio has no CRM integrations and no Zapier today. It has built-in pipeline stages and automation rules that move a deal, send an email or alert a teammate when a client views, signs or requests access. If CRM sync is a must, Qwilr connects to HubSpot, Pipedrive and Zoho, with Salesforce on Scale.
Yes, on Formlio Pro at $394 a seat a year, with no add-on fee. Point a CNAME at formlio.link and SSL is set up for you; documents then show no mention of formlio.com. On Qwilr, a custom domain needs Growth or Scale, and Growth starts at $3,300 a year for five users.
Yes. Start on the Free plan, upload your fonts and brand colours once, then rebuild your main proposal from a template or from blocks and save the blocks you reuse. Qwilr pages don't import automatically, so move your main template first, then send new proposals from Formlio while open Qwilr deals close.
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