Formlio vs Mutiny: client proposals or AI sales assets
Formlio and Mutiny both make branded, tracked web pages, but for different people. Mutiny is an AI sales assistant for B2B sales teams: call notes, follow-ups, CRM updates and deal rooms. Formlio is where studios, agencies and freelancers make the client proposal itself, with interactive quotes, e-signatures, heatmaps and session replay.
What you pay.
Prices in USD. Formlio is per seat; Mutiny Business is one price for the team. Checked on formlio.com and mutinyhq.com on 2026-11-05.
| Plan | Formlio | Mutiny |
|---|---|---|
| Free plan | Yes. Every feature, 2 publications per 30 days, with a Made with Formlio badge | Yes. Up to 5 team members, 5 credits a day (up to 30 a month) per seat, on a mutiny.app address |
| First paid plan, one seat | Starter: $27 a month, or $259 a year, 5 publications per billing period | Business: $50 a month for the whole team, with 50 credits a month |
| Your brand only, no vendor badge | Starter and up | Your colours, fonts and logo on every plan. Its pricing page and help docs don't mention a vendor badge |
| Your own domain | Pro: $41 a month, or $394 a year | Custom subdomain from Business, $50 a month |
| Extra fees | None. Viewers are free; tax added at checkout | AI work uses credits, with more available above 50 a month. Salesforce needs Enterprise, from $40,000 a year |
Sources:Mutiny pricing (2026-11-05)Mutiny help: how credits work (2026-11-05)Mutiny help: custom subdomain (2026-11-05)Formlio pricing (2026-11-05)
Which one makes a proposal look like your studio made it?
Mutiny builds from a prompt. It pulls your colours, fonts and logo from your website, then its agent drafts a page, a deck or a deal room from your calls and CRM. You can upload your own fonts and fix details by prompt or by hand. For a seller with no designer nearby, that's a fast way to a branded page.
Formlio starts with your own eye. Pick a template or blocks, set your fonts and colours in Style Studio, and shape each section yourself. Blocks move as the client scrolls: text reveals, number tickers, hand-drawn highlights, gallery transitions. You can pin a video or voice bubble next to your pricing to walk the client through it.
What does a small studio pay to send in its own brand?
Mutiny has no seat minimum and doesn't charge per seat: Business is $50 a month for the team, with 50 credits a month and a custom subdomain. Formlio charges per seat, so it costs less for one or two people and more from three. Formlio Starter removes the Made with Formlio badge and allows 5 publications per billing period; your own domain needs Pro, at $394 a seat a year.
What can you see after you hit send?
Mutiny tells you who visited, where they came from, their clicks and engaged time, with a session replay if your plan allows it. Alerts come in real time or as a daily digest, by email or Slack. You can also gate an asset behind an email or a password. Its pricing page and help docs don't mention e-signature, so check how you'd collect a signature.
Formlio reports time per section and scroll depth, then adds mouse-tracking heatmaps and a session replay on every plan, so you see where the client paused on your pricing. Clients pick their options in the quote, then approve with a slide or sign on the page. Formlio signatures comply with eIDAS in the EU and ESIGN and UETA in the US.
What each one does.
Checked against each product's site and help docs on 2026-11-05. "Not in its docs" means the feature appears on neither Mutiny's pricing page nor its help articles.
| Feature | Formlio | Mutiny |
|---|---|---|
| Design | ||
| How a document gets built | Templates and blocks, by hand | AI agent from a prompt, then edits |
| Upload your own fonts | ||
| Blocks that animate on scroll | Slide animations in decks; scroll blocks not in its docs | |
| Video or voice bubble pinned to the page | Not in its docs | |
| Sales assistant | ||
| Notes from sales calls | ||
| Follow-up emails drafted in your voice | ||
| Deal rooms built from calls and CRM | ||
| Engagement | ||
| View alerts | ||
| Time spent | Per section, with scroll depth | Clicks and engaged time per visit |
| Session replay | Every plan | If your plan allows; plan not stated |
| Mouse-tracking heatmaps | Not in its docs | |
| Password on a link | Business and up | |
| Only named people can open | Private link, invited emails verified by code | Domain or address lists, with email verification |
| Closing | ||
| Interactive quotes with optional add-ons | ROI calculators by prompt; add-ons not in its docs | |
| E-signature | Not in its docs | |
| Slide to approve | Not in its docs | |
| Integrations | ||
| HubSpot and Attio | ||
| Salesforce | Enterprise, from $40,000 a year | |
| Gong, Fireflies and Granola | ||
| Slack | ||
| ChatGPT and Claude connector | ||
Sources:Mutiny pricing (2026-11-05)Mutiny product facts (2026-11-05)Mutiny help: asset analytics (2026-11-05)Mutiny help: visitor notifications (2026-11-05)Mutiny help: fonts (2026-11-05)Mutiny help: email and password protection (2026-11-05)Mutiny help: deal rooms (2026-11-05)Mutiny help: dynamic components (2026-11-05)Mutiny help: Salesforce (2026-11-05)Mutiny product updates (2026-11-05)Formlio pricing (2026-11-05)
When is Mutiny the better choice?
Choose Mutiny if you run a B2B sales team and the job is everything around the call. It takes the notes, prepares the next meeting, drafts follow-ups in each rep's voice, updates your CRM, and builds deal rooms and business cases from the transcripts. It reports a SOC 2 Type II audit, which Formlio doesn't have. Its flat Business price also costs less once three or more people need it.
Choose Formlio if you're a studio, agency or freelancer and the document is part of the pitch. You shape it yourself with your own fonts, motion and video bubbles. The client picks options in an interactive quote and signs on the page, and heatmaps and session replay show you how it was read.
Common questions about Formlio and Mutiny.
Price, free plans, signatures, CRM, your own domain and AI, answered with the numbers.
It depends on team size. Formlio Starter is $259 a seat a year, so one or two people pay less than Mutiny Business at $600 a year. From three seats, Mutiny's flat price costs less: three Formlio seats are $777. Mutiny's price includes 50 credits a month, and its Enterprise plan starts at $40,000 a year.
Formlio has a free plan with every feature, including quotes, e-signatures, heatmaps and session replay, for two publications per 30 days with a Made with Formlio badge. Mutiny also has a free plan, for up to 5 team members, with 5 credits a day, up to 30 a month per seat, on a mutiny.app address.
Mutiny's pricing page and help docs don't mention e-signature, so ask them before you rely on it. In Formlio, clients verify their email by code, then sign on the page by typing, drawing or uploading. Signatures comply with eIDAS in the EU and ESIGN and UETA in the US, and each records consent, time and a document fingerprint.
No. Formlio doesn't sync with a CRM today. It has its own pipeline board, which moves a document through stages when the client views or signs. Mutiny connects to HubSpot and Attio, and to Salesforce on Enterprise, from $40,000 a year. If your CRM runs your sales process, Mutiny fits better.
Yes, on paid plans. Formlio Pro, at $41 a seat a month or $394 a year, publishes under an address like docs.yourstudio.com, with SSL set up automatically. Mutiny serves assets on a custom subdomain from Business, at $50 a month. Otherwise, Formlio documents live on a formlio.com address and Mutiny's on mutiny.app.
No. Mutiny's agent turns call transcripts and CRM records into drafts, and that's its core job. In Formlio, you shape the document yourself from templates and blocks. You can also connect ChatGPT or Claude to your workspace to build, edit or check on documents from the chat, using what you give it.
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