Formlio vs Better Proposals: web proposals for creative studios
Formlio and Better Proposals both send proposals as web links. Better Proposals costs less to start, from $13 per user a month, and adds payments and CRM connections. Formlio fits studios, agencies and freelancers who want motion, heatmaps, session replay and their own fonts on every plan, with a free plan and seats from $21.58 a month.
What you pay.
Prices per seat, before tax, in the $ each site shows. Checked on betterproposals.io and formlio.com on 2026-11-05.
| Plan | Formlio | Better Proposals |
|---|---|---|
| Free plan | Yes. Every feature, 2 publications per 30 days, with a Made with Formlio badge | No. 14-day trial, no credit card |
| First paid plan, one seat | Starter: $27 a month, or $259 a year | Starter: $19 a month, or $13 a month billed yearly ($156 a year). One user only |
| Documents you can send | Starter: 5 publications per billing period. Pro: unlimited | Starter: 10 a month. Premium: 50 a month. Enterprise: unlimited |
| Your brand only, no vendor badge | Starter and up | Premium and up: $29 a month, or $21 a month billed yearly ($252 a year) |
| Your own domain | Pro: $41 a month, or $394 a year | Premium: $29 a month, or $252 a year |
| Extra fees | None. Viewers are free; tax added at checkout | Optional: Nudge follow-up tool, $10 per user a month. Custom template design from $1,495 |
Sources:Better Proposals pricing (2026-11-05)Better Proposals help: switching off branding (2026-11-05)Better Proposals help: custom domain (2026-11-05)Formlio pricing (2026-11-05)
Which one makes a proposal look like your studio made it?
Better Proposals sends responsive web documents built from content blocks, with video blocks and background videos. Over 1,500 Google Fonts work on every plan, Adobe Fonts from Premium, and uploading your own fonts is Enterprise only, at $42 per user a month billed yearly.
Formlio is made for proposals that are part of the pitch. Upload your own fonts on any plan, Free included. Blocks move as the client scrolls: text reveals, number tickers, hand-drawn highlights, gallery transitions. And you can pin a video or voice bubble next to your pricing to walk the client through it yourself.
What does a small studio pay to send proposals in its own brand?
Almost the same, and neither has a seat minimum. Better Proposals Premium removes its badge at $252 per user a year, with 50 documents a month and a custom domain. Formlio Starter removes its badge at $259 per seat a year, with 5 publications per billing period and no custom domain, which needs Pro at $394. Uploading your own fonts is on every Formlio plan; on Better Proposals it needs Enterprise, at $504 per user a year.
What can you see after you hit send?
Better Proposals tracks when a client receives, opens, reads, forwards, downloads and signs a document, which sections they spent the most time on and in what order, with real-time notifications on every plan. Clients can sign or accept with a click, and adding more signers starts on Premium.
Formlio shows opens and time per section too, then adds mouse-tracking heatmaps and a full session replay on every plan, so you see where the client paused on your pricing. Clients approve with a slide or sign on the page, with several signers on any plan. Each signature records consent, time, IP and a fingerprint of the document. Formlio signatures comply with eIDAS in the EU and ESIGN and UETA in the US; Better Proposals says its signatures comply with EU and US e-signature law.
What each one does.
Checked against each product's site and help docs on 2026-11-05.
| Feature | Formlio | Better Proposals |
|---|---|---|
| Design | ||
| Templates | ||
| Upload your own fonts | Every plan | Enterprise |
| Blocks that animate on scroll | ||
| Video embeds | ||
| Real-time co-editing | Every plan | Enterprise |
| Engagement | ||
| View notifications | ||
| Time per section | ||
| Mouse-tracking heatmaps | ||
| Session replay | ||
| Closing | ||
| Interactive quotes with optional add-ons | ||
| E-signature | ||
| Multiple signers | Every plan | Premium and Enterprise |
| Accept without signing | ||
| Collect payment on the page | Stripe, GoCardless, PayPal | |
| Integrations | ||
| CRM | Premium and Enterprise | |
| Zapier | Premium and Enterprise | |
| Public API | Premium and Enterprise | |
| AI assistant connection | ChatGPT and Claude connector | MCP server, Premium and Enterprise |
Sources:Better Proposals pricing and plan table (2026-11-05)Better Proposals help: changing fonts (2026-11-05)Better Proposals help: inserting videos (2026-11-05)Better Proposals help: packages and optional items (2026-11-05)Better Proposals: document activity tracking (2026-11-05)Formlio pricing (2026-11-05)
When is Better Proposals the better choice?
Choose Better Proposals if you send many proposals on a small budget and want payment and CRM in one tool. Starter costs less than any paid Formlio plan, Premium includes 50 documents a month and a custom domain for $252 per user a year, and clients can pay on the page through Stripe, GoCardless or PayPal.
Choose Formlio if you're a studio, agency or freelancer whose proposal is part of the pitch. You get your own fonts, motion, heatmaps and session replay on every plan, and a free plan with every feature. If you send many documents, Formlio Pro gives you unlimited publications at $394 a seat a year. Formlio has no CRM integration today.
Common questions about Formlio and Better Proposals.
Price, free plans, e-signatures, CRM, custom domains and switching, answered with the numbers.
Not at the start. Better Proposals Starter is $156 per user a year and Premium, which removes its badge, is $252; Formlio Starter is $259 per seat, with 5 publications per billing period. For unlimited sending, Formlio Pro is $394 per seat and Better Proposals Enterprise is $504 per user.
Formlio has a free plan with every feature, including interactive quotes, e-signatures, heatmaps and session replay. It publishes two documents per 30 days and shows a Made with Formlio badge. Better Proposals has no free plan, only a 14-day trial with no credit card required.
Yes. Formlio e-signatures comply with eIDAS in the EU and ESIGN and UETA in the US. Signers verify their email by code, and each signature records consent, time, IP address, browser and a document fingerprint. Better Proposals also says its signatures comply with EU and US e-signature law, on every plan.
No. Formlio has no CRM integrations and no Zapier today. It has built-in pipeline stages and automation rules that move a deal, send an email or alert a teammate when a client views, signs or requests access. Better Proposals connects to CRMs and Zapier from Premium, at $252 per user a year.
Yes, on Formlio Pro at $394 a seat a year, with no add-on fee. Point a CNAME at formlio.link and SSL is set up for you; documents then show no mention of formlio.com. Better Proposals includes a custom domain from Premium, at $252 per user a year, which costs less.
Yes. Start on the Free plan, upload your fonts and brand colours once, then rebuild your main proposal from a template or from blocks and save the blocks you reuse. Better Proposals documents don't import automatically, so move your main template first, then send new proposals from Formlio.
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