---
title: "Digital & web design"
description: "Project proposals and scopes of work as pages your clients open anywhere. Share privately, see what they read, and collect approvals on the page."
canonical: "https://pr-110.preview.formlio.com/industries/digital-web-design"
locale: "en"
type: "industry"
alternates:
  fr: "https://pr-110.preview.formlio.com/fr/industries/digital-web-design.md"
---

# Digital & web design

## Send documents your clients read, understand and approve.

Project proposals, scopes of work and design reviews as pages clients open anywhere, from first meeting to launch.

- [Start free](https://pr-110.preview.formlio.com/signup)
- [Book a demo](https://pr-110.preview.formlio.com/demo)

## Why web and digital studios choose Formlio.

Four things change when your documents are pages your client opens.

- **Present**: Show your work at full size, film included, with scope and timeline, in your studio's look. No more weeks of design flattened into an attachment.
- **Send**: Share one link for your screens, scope and fees that always shows the latest version. No more new files and emails for every correction.
- **Follow up**: See who opened the project proposal and which phases they read. No more sending a PDF into a black box.
- **Agree**: Let them answer your questions, choose add-ons, approve a phase or sign on the page. No more chasing a decision over weeks of email.

## Web design proposal templates by project stage.

Studio portfolios, project proposals and care plans for each stage. Add your screens, scope and fees, and send it in your studio's look.

- [Cambridge](https://pr-110.preview.formlio.com/templates/cambridge-design-studio-portfolio) — Showcase your web design studio with a portfolio template featuring positioning, studio stats, and case studies for research, culture and science clients.
- [Lyon](https://pr-110.preview.formlio.com/templates/lyon-hotel-website-proposal) — Win hotel group web projects with a proposal template comparing three options, costs and a clear recommendation to lift direct bookings and cut commissions.
- [Portland](https://pr-110.preview.formlio.com/templates/portland-app-redesign-proposal) — Win app redesign projects with a proposal template covering churn analysis, onboarding fixes, design system scope and route options for funded mobility startups.
- [Copenhagen](https://pr-110.preview.formlio.com/templates/copenhagen-headless-ecommerce-proposal) — Win ecommerce redesign projects with a headless Shopify Plus proposal template: Next.js, Sanity, Shopify Markets, phased sprints and conversion targets.
- [Milan](https://pr-110.preview.formlio.com/templates/milan-headless-commerce-proposal) — Win luxury ecommerce projects with a headless commerce and 3D product viewer proposal template. Cut returns, show data and pitch multi-market storefronts.
- [Cardiff](https://pr-110.preview.formlio.com/templates/cardiff-website-care-plan-proposal) — Win retainer work with a festival care plan proposal template covering site and app upkeep, ticketing support and on-call weekend cover for event organisers.

## Go from first draft to your client.

Lay out screens and prototypes with your fee table and phase timeline. Share it privately with your client, see what they read, and collect answers and approvals on the same page.

1. **Present: Build it from blocks, in your studio's look.** — \- Blocks for screens, prototypes, fees and phase timelines - Logo, fonts and colours set once - Start from a template or duplicate your last project
2. **Send: Choose who sees the screens, then share the link.** — On a private link, only the people you invite can open the document. They sign in with a code sent to their email.
3. **Follow up: Get an alert when it's opened, then see what they read.** — See who viewed it on a private link, the time spent on each section, heatmaps and session replay.
4. **Agree: Add questions, phase options, design approvals and a signature.** — Clients answer your questions on the page. Clients switch optional services on or off and see the total update. They approve with a slide or sign on the page.

## Add more to every web design presentation.

Embed Figma files, Loom walkthroughs and project boards next to your screens. Publish it all on your studio's own domain.

### Embed what you already use

Figma, Miro, Loom, Notion, Airtable, Google Sheets and Calendly, live on the page.

### Talk on the page

Pin a video or voice note next to the fees, and chat live with your client on the document.

### Your own domain

Publish your documents at an address like docs.yourstudio.com. On the Pro plan.

### Connect ChatGPT or Claude

Build, edit or check on documents from the chat.

### Live editing

Your team works on the same document at the same time, and sees when your client is on it.

## What changes when the document is a page.

Three studios, in their own words.

> Formllio has changed the way we pitch for work. We often get comments from clients that they are impressed with the interactive nature of the pitch. Given a lot of our work is websites, it makes sense to have interactive presentations. The tool itself is easy to get up to speed with. The initial set up takes an hour or so, after that it’s very quick to create a proposal. The team are really responsive if you do have any questions about the set up.
>
> — Imogen Ley-Clowes, Founder & Creative Lead, Immo Studio

> The team at Formlio are so passionate about building a product specifically for creatives. They have really listened and turned feedback in features that are especially important to our day-to-day proposals. Having a responsive, web-style proposal just makes sense. It meets people where they are eg. scrolling on their phone, mid commute, making quick decisions. I’ve really loved connecting with Marianne and watching Formlio's journey unfold from the early stages.
>
> — Anita Taylor, Brand & Web Designer, The Design Lounge

> The level of customisation is a real strength. It allows you to create something that feels aligned with your own visual identity, without compromising on speed or usability. And importantly, it moves proposals away from static documents into something far more dynamic and engaging.
>
> — Ana Grigorovici, Founder, Designer & Creative Strategist, Design Bench Studio

## Common questions from web and digital studios.

Fees by phase, Figma embeds, confidentiality, client accounts, signatures and reuse for your project proposals.

### Can I price a project by phase?

Yes. The interactive quote takes scope sections, so each phase can carry its own fee, with optional services the client can switch on. Fixed fees, quantities and recurring care plans all work as line items.

### Can I send a pre-brief or questionnaire before the project proposal?

Yes. Add a form section to any document, with required, choice and conditional questions, inline or step by step. Clients answer on the page, and you see their answers in the document.

### Can I show live Figma files and prototypes?

Yes. Embed blocks show live content from Figma, Miro, Loom, Notion and Airtable on the page, stacked or in tabs.

### How long does a first proposal take?

Start from a web design template and swap in your screens and fees, and it takes minutes rather than hours. Your logo, fonts and colours are set once.

### Is the proposal confidential?

Use a private link. Only the people you invite can open it, others can request access, and you can see who viewed it.

### Do clients need an account?

No password is needed. On a private link they sign in with a code sent to their email, the link in their invite or Google. On a public link anyone with the link can read, and they verify their email to approve or sign.

### Is the e-signature valid?

Signatures are compliant with eIDAS in the EU and ESIGN and UETA in the US. Signers verify their email first, and Formlio records their consent, the time and a fingerprint of the document.

### Can my studio reuse the same structure on every project?

Yes. Save your process, team and pricing sections as reusable blocks, then duplicate a past proposal for the next brief.

> “The work web and digital studios make is considered down to the last detail. The documents that carry it to the client rarely are. We made Formlio so every one of them is as good as the work.”

## Start with your next web project.

Bring your screens, scope and fees, and send your client one link.

[Browse templates](https://pr-110.preview.formlio.com/templates)

## Related

- [Proposals](https://pr-110.preview.formlio.com/use-cases/proposals): Proposals for creative studios, as pages your clients open anywhere. Show your work with scope, timeline and pricing options, see what they read, and collect an e-signature on the same page.
- [Pitch decks](https://pr-110.preview.formlio.com/use-cases/pitch-decks): Pitch decks for creative studios, as pages your client opens anywhere. Show your story, numbers and ask, see what they read, and collect an e-signature on the page.
- [Portfolio](https://pr-110.preview.formlio.com/use-cases/portfolio): Portfolios for creative studios, as pages your clients open anywhere. Show case studies and showreels at full size, see what they read, and let them ask about a project or book the next conversation on the page.
- [Presentations](https://pr-110.preview.formlio.com/use-cases/presentations): Presentations for creative studios, as pages your client opens anywhere. Show your idea and your film, see what they read, and collect comments and approval on the page.
- [Questionnaires](https://pr-110.preview.formlio.com/use-cases/questionnaires): Client questionnaires for creative studios, inside your branded document. Ask required, choice and conditional questions, one step at a time, and see the answers in one place.