Round 2. Sign by April 15.
36 assets. One approval releases the May 3 flight.
Prepared by
Vermilion Works, Sedona
Approver
Holly Nakai
Flight
Starts May 3, 2027
14 vertical cuts. 22 statics. Final copy.
Signing locks the Summer 2027 creative for Meta, TikTok and YouTube Shorts and sends it to trafficking.
If you sign by Thursday, April 15: assets traffic April 26. The flight starts Monday, May 3.
If you sign later: each working day of delay moves the start one day. After April 23, we lose the Memorial Day ramp, and we'd need to replan $64,000 of planned media with you.
The work
Key frames from round 2. Full cuts play in the review link. Each frame carries one claim and one hook.
What changed since round 1
Your March 29 comments, all closed. Nothing else moved.
0
Cuts re-edited
New openings on 9 of 14 cuts, from your note on slow first frames.
0
Hooks replaced
The "no white cast" hook replaces three lifestyle openers. It led the February test by 22 percent CTR.
0
Claims rewritten
"Reef-safe" is out. Your counsel approved "reef-friendly formula" and "SPF 40 broad spectrum" on April 2.
What is fixed, what can still move
Read this before signing. It decides what a later change costs.
Fixed once you sign
Footage, edits, voiceover, claims and music licenses. A change after sign-off is a new round, quoted at $4,850, and it moves the affected assets by five working days.
Can still move without a new round
Captions, end-card offer and landing page destination, up to 48 hours before an asset goes live. Send these changes to Wren only.
What we change without asking
Spend weighting between approved cuts, inside the flight budget. Weak cuts get paused on Tuesdays. We never edit an approved asset without you.
Who signs
Holly Nakai signs for Solvane. Comments from anyone else need to reach Holly first. One signature, one set of notes.
Next stage
April 15 to the first read. Dates hold only with a signature on the 15th.
Sign-off, Holly Nakai
Final exports, captions and platform checks
Assets trafficked in Meta, TikTok and YouTube
Flight live
First performance read, cut by cut
How to review
Three steps. About 40 minutes.
Watch on your phone
Open the link on a phone with sound off. That's how 80 percent of views will happen.
Check the two claims
Confirm both claims match the wording your counsel approved on April 2.
Sign, or send one list
Sign below, or send Wren one consolidated list of changes by April 15.
Sign by Thursday, April 15
Signed: assets traffic April 26 and go live May 3. Not signed: the flight moves one working day per day of delay.
Prepared by
Wren Talavera Creative Director, Vermilion Works
Sedona, AZ wren@vermilionworks.com
For sign-off by
Holly Nakai VP Brand, Solvane Sun Care
Questions go to Wren, same day.
Sign off round 2
By signing, you approve all 14 cuts, 22 statics and final copy as shown in round 2 for the Summer 2027 flight starting May 3, 2027. Later changes to fixed items are a new round at $4,850. Fees and media budget are unchanged.