Welcome, Ondara. Here is how we start.
First day
Monday 1 March 2027
Your lead
Renee Ostler
Your first action
Ad account access by Friday 5 March
First plan
Reviewed together on 25 March
Who you will deal with
Four people, and you can call any of them. We'd rather you skip the chain than wait for it, though Renee will always know where things stand.
Renee Ostler
Co-founder and your lead. On every Monday stand-up, and the first call when something feels off.
Tevita Fonua
Paid media lead. Runs Meta, Google and TikTok against the A$96,000 monthly media budget.
Aisling Doran
Lifecycle lead. Owns Klaviyo, consent capture and the post-purchase flows that bring swimmers back.
Callum Finch
Co-founder and creative lead. Briefs creators, edits vertical cuts and runs the weekly creative test.
The first four weeks
No new campaigns until week four. It feels slow, but we'd be guessing otherwise, and your budget is too good to guess with.
Week one: access and audit
We get into every account, read twelve months of Meta and Google data, and leave the live campaigns alone.
Week two: fix the measurement
GA4, the Meta conversions API and Klaviyo consent get checked against Shopify orders, so we all trust one revenue number.
Week three: find the baseline
A geo holdout across Victoria and Queensland tells us what Meta actually adds on top of the orders you'd get anyway.
Week four: agree the plan
On Thursday 25 March we walk you through the channel split, the targets and the first creative tests. You decide what starts.
The first three months
Onboarding in March, ramp in April, steady state from May. Easter falls in week five, so the first creative round starts on the Tuesday.
Account access and twelve-month audit
GA4, conversions API and consent checks
Geo holdout, Victoria and Queensland
Plan review with Mia and Jonah
First creator briefs and vertical cuts
Klaviyo post-purchase flows live
Google and TikTok test budgets live
First monthly report on the live dashboard
Channel split reset from holdout results
First quarterly review
What we need from you, and when
Four things, mostly from Jonah Reeve's e-commerce team. If the first one slips, the audit slips with it, and so does everything on the schedule above.
By Friday 5 March
Admin access to Meta Business Manager, Google Ads, TikTok Ads, GA4, Klaviyo and Shopify. They stay in Ondara's name.
By Friday 12 March
Your Autumn and Summer 2027 drop dates, the product imagery you own, and every creator you already have a relationship with.
By Monday 8 March
Twenty-four months of Shopify orders, returns and discount codes, so we can read LTV by first-purchase channel.
By Monday 22 March
One decision-maker for creative sign-off. We suggest Mia, with a two working day turnaround.
How we work together
The boring parts, written down early. If any of this doesn't suit how Ondara runs, tell us this week and we'll change it.
Meetings and reporting
A thirty-minute stand-up every Monday at 9:30, a monthly report on the first Wednesday, and a quarterly business review with Mia. The Looker Studio dashboard is live throughout, so you never have to wait for a report to see the numbers.
Feedback and creative sign-off
Creative comes to you in Formlio with one named approver. We ask for consolidated feedback within two working days. Late feedback moves the date. We'll tell you which date, and what it costs in spend already planned.
What the retainer covers each month
Paid media management across three platforms, up to 12 creative variants, four lifecycle sends, one landing page test and the monthly report. Anything beyond that gets a quote before we start, never an invoice afterwards.
Fees, media and invoices
Our fee is A$18,640 a month plus GST, invoiced on the first of the month, 14 day terms. Media spend of A$96,000 a month goes straight on Ondara's own cards. We take no margin on media.
Files, accounts and data if we part ways
Ondara owns every ad account, audience, dashboard and creative file from day one. We work inside your accounts as guests. The retainer has a 60 day notice period. On exit we hand over the lot and remove our own access within five working days.
One last thing before Monday
This doesn't change what you signed in January. It tells us you've read how we'll work, and it lets Renee book the first stand-up for Monday 1 March at 9:30.
Prepared by
Renee Ostler Co-founder, Ostler Finch
Moorabool Street, Geelong VIC 3220 renee@ostlerfinch.com.au
For acknowledgement by
Mia Castellan Founder, Ondara Swim
If something here looks wrong, call Renee before Monday. We'd rather change it now than in April.
Confirm the working terms
By confirming, you accept the working terms above and the first-week access request. The signed retainer stands unchanged: A$18,640 a month plus GST from 1 March 2027, with media paid directly by Ondara.